The White Company - Concept Design
Developing POS and marketing materials that enhance product presentation, seasonal storytelling, and promotional campaigns.
Focused on creative and editorial design, ensuring consistent, brand-appropriate retail graphics across all platforms
Development
My task was to create a collection of concepts across socials, in store POS and formats that promoted The White Company’s sale event The White Weekend. I played with image and video editing, typography, editorial layouts, and print design. Helping create a distinguishable identity between three concepts and the brands design of The White Company whilst capturing the essence of their campaigns and brand